Online social networks have allowed people to easily stay in touch with large groups of friends, but the flip side has been well publicized. Some users have struggled over what to do when certain people--such as a boss or an ex-boyfriend--ask to be listed as a friend on their profile. Adding someone as a friend gives him access to the user's profile, photos, and daily musings. Worries about privacy were renewed recently when Facebook's Beacon advertising initiative began broadcasting information about users' purchasing habits throughout its networks. (See "Evolving Privacy Concerns.") Now Moli, a recently launched social-networking site, aims to win over concerned users. President and COO Judy Balint says that the site is intended for a more mature audience than the teenagers targeted by many social-networking websites. Directed at users who are trying to balance personal and professional networks, Moli offers multiple profiles--with different privacy settings--within one account.

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