One of the most celebrated commercials of all time was Mama Magadini's Spicy Meatballs for Alka-Seltzer. Created by Doyle Dane  Bernbach Advertising Agency. In 1996, Leo Burnett  Company featured it in a compilation of the 100 Best Commercials  of All Time; and, it was ranked number four in Entertainment Weekly's  feature on the top 50 commercials (March 28, 1997 issue).