The mayor is backing the redevelopment of South Park’s eyesore neighbourhood into ‘SoDo SoPa’ – but Kenny’s father is not impressed. Kids, it’s time to get with the gentrification programme

By virtue of its location south of downtown South Park, the new zone will, the mayor announced, be named SoDo SoPa. “Sleek, sexy ... so SoDo SoPa.” Just listen to all those sexy single sibilant syllables. But acronyms are just the beginning: new retail opportunities can also have earthy, muscular names like Steed, the Stag and Brighton’s. One restaurant in Sodo Sopa is called Vernacular.