Want to deliver digital video media to all known devices? Think about encoding it at least 120 times. With more devices on its' way and rapidly changing standards, that number is likely to be much higher.

Xboxes, iPads, connected TVs: Netflix streams to a lot of different devices. More than 900, to be precise. And many of them have different screen sizes, bitrate requirements and codec support. That’s why Netflix is doing a whole lot of encoding