NBC found spots promoting vegetarianism as being too sexy, while at the same time they run ads promoting "fried chicken and burgers... -- even though these foods make Americans fat, sick, and boring in bed," said PETA Senior Vice President Lisa Lange in her statement about the decision.

In my view PETA intentinally crafed the spots to be rejected by NBC. The Web Site of PETA's Banned Spots for Super Bowl drives plenty of traffic.