Photo from site key2australia-holidays.co.uk

Telegraph wrote an article today about a guerrilla marketing campaign to promote Tourism Queensland. For example, the clip of a female who tattoed a message professing her love for the Great Barrier Reef was created by the advertising agency.

In its latest campaign, Tourism Queensland invited people around the world to send in a 60-second video of themselves to apply for a six-month stint on idyllic Hamilton Island in Whitsundays. The job involves little more than lazing around on the beach and blogging about life in paradise. Thousands of sun-seekers have applied so far.

Tourism Queensland have since been forced to admit that "Tegan's" video was concocted by their advertising agency.

The site received 25 thousand hits in one hour and close to 300 thousand in one day and was taken down by traffic.